Your wedding accessories shouldn’t have an expiration date. Most bridal jewelry is worn for 8 hours and stored for 40 years. We’re changing that. Introducing the modular Ritual Union Bridal Collection by Object & Dawn.

Saida shares about her first headpiece design, the Rushi! Infinitely customizable. 

Ever wondered why and how Object & Dawn was created? It all started with a problem that Saida wanted to solve. Watch this short video where she shares the story and why artisan craft became central...

Trusting is hard. Especially in fashion with so many dropship, fake "brands" that buy low quality goods from factories and re-label them. Or AI fantasies that make it hard to tell what's even real anymore. Tradition...

Discover the transformative power of modular accessories with Object & Dawn. Imagine jewelry and apparel that adapt to your every mood and occasion—swappable parts, adjustable fits, and endless customization, like luxury Lego for your wardrobe....

Saida Mouradova of Object & Dawn designs a collaboration with couture designer Gaurav Gupta for Spring Summer 2025. 

How to care for your Object & Dawn! Your pieces will be like new after following these steps.

We obsess over quality. Every item must be beautiful and durable, with some element of customization so you can refresh the look over and over. Learn more about one of our most popular and complex...

Creative Director of Object & Dawn, Saida Mouradova, is interviewed by Nargis Magazine. She touches on her inspiration, commitment to quality, how Object & Dawn is "Anti-Fast Fashion," future plans and more.