In February 2016, on the iconic Red Sand Dunes of Mui Ne, Vietnam, the concept for luxury, customizable accessories and jewelry was born—a solution to a long-standing challenge in the fashion world. Why weren't there bold, beautiful, and high-quality designs that could adapt to different environments and lifestyles?

After spending 20 years immersed in the fast-paced lifestyle of New York City, founder Saida Mouradova recognized the need. In a single day, she often navigated many environments, each requiring a different look or aesthetic. Yet, her jewelry was static, unchanging, boring. Saida, like many others, needed jewelry that could adapt to her ever-changing world.

Through extensive exploration of innovative mediums like 3D printing, casting, and more, she ultimately discovered an ancient, yet unique, beading technique. Paired with modern design and luxurious materials, this discovery transformed into the foundation of a revolutionary concept. The idea became a reality, and in late 2017, Object & Dawn was born.

Recognition followed quickly, with celebrity stylists and performing artists seeking out Object & Dawn’s distinctive pieces for concerts, films, interviews, music videos, and fashion editorials in top magazines. Erykah Badu, Offset, Madonna, Beyonce, Gwen Stefani, David LaChapelle, Camila Cabello, and many others all chose Object & Dawn to help create special moments. It was clear, Saida had created something special, relevant and new.

Since then, Object & Dawn has continued to evolve, working relentlessly to enhance our quality and deliver uniquely beautiful designs that push the boundaries of contemporary fashion. Each piece remains true to the brand’s mission: to offer fashion that makes a statement, adapts to many moments and delivers an experience unlike anything else. This is the Object & Dawn Experience!