A personal note from Saida
For
Gabriella.
Two and a half years. Sixteen pieces. Each one handcrafted, each one chosen with intention. This page is yours alone — built around your collection, your eye, and where we think you're going next.
Your story with us
You've been building
something.
Most people choose a palette and stay. You've moved — deliberately — through three distinct aesthetic chapters. We've watched closely. Here's what we see.
Dec 2023 – May 2024
Pearl
Soft, luminous, ceremonial. The Khutulun Hairband. The Rushi Headpiece. The Eingana Choker. You arrived knowing exactly what you wanted — and it was something precious.
Aug 2024 – Jul 2025
Gold
Warm, commanding, unapologetic. The Artemisia Mesh Top. The Jas Headband, over and over. The Anais Medallions. Gold became your signature — and you wore it fully.
Oct 2025 – Present
Jet Black
Architectural. Nocturnal. Total. The Helios Bolero — custom sized. The Freja Cape. Two jet black chokers in one order. You're building something darker and we're here for it.
What you own
Your collection.
Your statement pieces — the works we're most proud you chose, and the ones that define what you're building.
Body
Freja Modular Cape
Jet Black
Your most recent piece — and the boldest statement in your collection. Every look you already own will transform around it.
Body
Helios Bolero Jacket
Jet Black / Silver
You trusted us enough to go custom. That means this piece fits no one else on earth — exactly as it should be.
Body
Artemisia Mesh Top
Gold
7,000+ hand-strung beads, nearly a kilo of craft. You wear it — we'd love to see it styled with something that anchors the waist.
Head
Rushi Headpiece System
Pearl
The headpiece Beyoncé wore in Black Is King. Yours, in pearl — the piece that started your crown era.
Head
Jas Modular Headband
Gold
Four times. This is the piece you return to. We see it — and we have something to say about it below.
Silk
Mineko Short Silk Kimono
Black
Your only silk piece — and it layers beautifully under or over almost everything you own. Worth revisiting as your Jet Black chapter deepens.
Curated for you
Your next chapter,
in Jet Black.
You have the cape. You have the jacket. You have the chokers. What's missing is what grounds the body and completes the silhouette.
Body · Belt
Teuta Beaded Modular Belt
Jet Black
The missing anchor for your Artemisia Mesh Top. In black, it bridges your gold and jet black collections.
$1,200 View Piece
Body · Garter Belt
Amaya Modular Garter Belt
Jet Black
A ceremonial waist piece that works alone or layered over silk. Pairs with the Freja Cape in a way that feels editorial.
$1,750 View Piece
Head · Headpiece
Jas Modular Headpiece System
Jet Black
The headband you love, evolved. Ten fan tassels, face chain, side moons — in Jet Black.
$1,400 View Piece
Silk · Body
Tamoe Silk Harness Skirt
Black
Liquid silk panels suspended from a sculptural waist harness. The skirt the Freja Cape was waiting for.
$400 View PieceMade for what you own
Additions for
your collection.
Small pieces that complete larger ones. Each works directly with something you already own.
On the Jas, four times over
When a piece becomes
part of your life.
You've ordered the Jas Modular Headband in Gold four times since May 2025.
We don't know if you're gifting it, wearing it constantly, or all of the above — but we notice, and we respect it.
Pieces that are truly worn earn their wear. For any piece in your collection showing its age, we offer our VIP clients a private replacement rate.
On any piece you already own. Just send a message to clients@objectanddawn.com with the subject line "Gabriella — Replacement" and we'll take care of the rest.
Get in TouchYour world
From the O&D universe,
chosen for you.
Six pieces of reading selected because of what you own and how you wear it.
O&D Journal · Design
My thinking behind the Rushi Headpiece
Saida writes about her first headpiece design — the Rushi — and why it was built to be infinitely customisable. The piece you own, from the person who made it.
Read Article
O&D Journal · Moments
Usher's Super Bowl Halftime Show × Object & Dawn
The Artemisia Mesh Top in Gold — your top — was worn by performers at Usher's Super Bowl halftime show. You may not have known. Now you do.
Read Article
Press · Black Is King
Beyoncé wore the Rushi Headpiece in Black Is King
"To be a designer and be part of a visual message like Black Is King … it's the ultimate." The headpiece Beyoncé wore is the one in your collection.
Read Article
O&D Journal · Care
Cleaning Object & Dawn — Post-Burn Edition
You own 16 pieces. This guide — written with festival and heavy-wear in mind — will keep every one of them looking like the day they arrived.
Read Article
O&D Journal · Origin
The Founder Story — Why Saida Created Object & Dawn
Two and a half years in, this is worth reading. The story behind why this brand exists — and why every piece is built to last a lifetime.
Read Article
O&D Journal · Events
Object & Dawn at Paris Haute Couture Week SS2025
Saida's collaboration with Gaurav Gupta brought O&D to the Paris runway. The brand you've been wearing for two and a half years — on the world's biggest fashion stage.
Read Article