Image courtesy of Object & Dawn
Azerbaijani news outlet News.az profiled Saida's path from Baku to the world stage. Escaping conflict in Azerbaijan as a teenager, spending a year and a half as a refugee in Sweden, before earning her BFA and heading to Parsons in Paris and New York.
The article traces how that journey shaped Object & Dawn's foundation: A brand built on preserving vanishing artisanal techniques and a focus on timeless aesthetics.
Saida designs each item and works closely with artisans to bring them to life.
It captures the philosophy behind every Object & Dawn piece: Fashion that tells a story of resilience and reinvention.